E-commerce & E-retail
Digital commerce, retailer ecosystems, digital shelf, product launches and online performance.
Curiosity about people.
Decisions backed by data.
I'm Yash Bahade — curious about how people think, what shapes their choices, and how insights can turn into better marketing decisions.
Education
EDHEC Business School
Master in Management (Grande École)
Specialisation: Marketing Analytics
2023–2026 · Lille, France
MIT World Peace University
B.Tech — Mechanical Engineering
2018–2022 · Pune, India
About me
An engineer’s mindset. A marketer’s curiosity.
My journey into marketing wasn't exactly linear. I started with a degree in Mechanical Engineering, but found myself increasingly drawn to understanding people, brands, and what influences the decisions we make.
That curiosity led me to EDHEC Business School, where I moved into business and marketing, eventually specialising in Marketing Analytics. Since then, I've had the opportunity to work across digital marketing, e-commerce, and consumer-focused projects, including e-Retail experience with Estée Lauder Companies' EMEA team.
Today, I enjoy working at the intersection of consumer behaviour, marketing, and data, using both creative thinking and analysis to understand problems and turn insights into action.
Disciplines
What I work across.
Marketing Analytics
Turning marketing and performance data into insights that support better decisions.
Consumer Insights
Understanding consumer behaviour through research, data and qualitative analysis.
Digital Marketing
Digital campaigns, email marketing, social media and performance-driven marketing.
Brand & Marketing Strategy
Positioning, segmentation, go-to-market thinking and translating consumer needs into marketing decisions.
Experience
Where I've put ideas into practice.
2025
01 / 03
Estée Lauder Companies
E-Retail Assistant — EMEA
Paris, France · Mar 2025 – Aug 2025
Supported e-retail operations across EMEA, working on retailer performance, product launches, digital shelf execution and e-commerce reporting.
Key impact
- 18+ EMEA markets
- Performance reporting & dashboards
- Product-data workflow improvement
Areas
E-commerceAnalyticsDigital ShelfPIM
2022
02 / 03
Amura Marketing Technologies
Digital Marketing Intern
Pune, India · Oct 2022 – Jan 2023
Worked across B2B digital marketing, account-based marketing, email campaigns and performance reporting for multiple client accounts.
Key impact
- ~€165K sales pipeline
- 10 client accounts
- ABM & email campaigns
Areas
Digital MarketingABMEmail MarketingAnalytics
2019
03 / 03
Frozen Creation
Co-Founder & Marketing Head
Oct 2019 – Jan 2022
Co-founded a creative venture while studying engineering, working directly with businesses on photography, video, social media and digital content.
Key impact
- 25+ clients
- 90+ projects
- Social & content growth
Areas
EntrepreneurshipContentSocial MediaCreative Strategy
Selected work
Ideas, explored and brought to life.
Writing
Things I've been thinking about.
Notes on consumer behaviour, marketing, data and the ideas that make me look at them differently.
Beyond work
When I’m not thinking about marketing, I’m usually behind a camera.
Photography has always been one of the ways I slow down, observe, and notice the details around me.
Contact
Have something interesting in mind? Let’s talk.
I’m always open to conversations around marketing, e-commerce, consumer insights, analytics, or interesting opportunities. Feel free to reach out.